Thursday, October 31, 2019
Week Two Learning Team Reflection Essay Example | Topics and Well Written Essays - 250 words
Week Two Learning Team Reflection - Essay Example Waldo had previously tried to explain to her supervisor several times that she is being subject to sexual harassment and violence. There are certain employee rights which are to be abided by all companies because the government has laid down strict rules and regulations with respect to human respect and to ensure that there is no discrimination with respect to gender and race. These rules are set to ensure that the employees are not abused in any manner. Harassment issues are a common problem and that is why law a law has been implemented. Waldo did not keep quiet about her harassment by the employer. Waldo claimed that her current employer subjected her to gender discrimination, hostile work environment, and retaliation under state and federal law. Waldo took the company to the court to claim her rightful place in the society and to punish the company for its wrongful behavior in order to ensure that it is not repeated again and again with other employees. Several trials were held in this regard and the employer was punished by awarding Waldo a lump-sum amount of $400,000 in compensatory damage and $7,500,000 in punitive damage (MOORE,
Tuesday, October 29, 2019
Managerial Systems and Operations Report Essay Example | Topics and Well Written Essays - 2000 words
Managerial Systems and Operations Report - Essay Example SCM or logistics management is significant in creating a connection among several variables of business process such as production, warehouse, suppliers as well as customers. The implementation of supply chain management is efficient and economical in nature for the overall business. More specifically, it can be stated that the implementation of supply chain management concept is quite useful and cost effective in a considerable manner altogether. SCM centrally regulate the entire procedures of production and shipments to distribution of products. The implementation of SCM is also deemed to be helpful in developing an active supply of products, service and materials for ensuring the effective flow of products within a particular business process. It can be depicted that with the initiation of globalization in business domain, the approach of SCM has become more popular and widespread (Simchi-Levi, 2009). For instance, a large number of companies are using the concept of Supply Chain Management during the distributional process. My experiences during working in a retail industry reflect that the concept of supply chain management is very effective for reducing the distribution cost and time. Inventory is recognized as goods that have been stocked in a place or warehouse for a particular business. More specifically, inventory indicates the material that a business holds as a purpose of reselling the same. Inventory management in this regard, has been recognized as a particular concept of managing inventory in a systematic manner. Experts recognize inventory management as a science for evaluating the specification as well as percentage of stocked goods. The concept of inventory management involves various procedures of managing goods. It includes the process of ordering goods, to shipping and handling of goods along with managing the cost (South Eastern University
Sunday, October 27, 2019
Target Market for Dunkin Donuts
Target Market for Dunkin Donuts Target Market: The target market for my Dunkin Donuts are teens and working class people within the middle age bracket who are always on a tight schedule running to catch the bus, train or even drive to work/school. The target market demographics is: Teens who are between the ages of 15-18 Young adults who are between 18-45 years old. BlogSpot (2015) describes the consumer behaviour of this category of people as one that is highly consumption-oriented. What this means is that my category of consumers are ones who expect that their product purchase offers them the expected satisfaction and they are willing to spend reasonable amount in getting them. Recent research shows that teenagers and young adults have become increasingly aware of new products and often times seek out new products and they are natural triers and spend hours shopping for themselves (Shand,2016). Therefore, with the introduction of our new beverage flavours and snacks line, my target market will be quiet content to spend money for beverage and snacks that gets them prepared for their daily tasks at a reasonable price. For example, Dunkin Large Chai Tea Latte is sold for $3.75 as against $4.84 sold by Starbucks. Consumer buying behavior is described as the sum total of consumer attitudes, preferences, intentions, and decisions regarding the consumers behavior in the marketplace when purchasing a product or service(Study.com 2016). They recently introduced a stronger brew of coffee for their customers that like very strong coffee flavor. What are external forces of consumer behaviour? External forces of consumer behavior identified are not individualistic but rather are forces outside of the consumer. They are capable of influencing buying patterns of individuals. What this means is that these forces are external to the consumer. For example, for my target market, some of the external forces to consider are: culture, reference group and social class (Chand 2016). Culture and consumer behaviour: culture as it relates to consumer behaviour refers to the basic attitude of people in a certain nationality where an individual live. The target market of Dunkin donuts are people who have a culture of drinking tea or coffee especially during the winter. To encourage consumers to stay warm especially during the winter season Dunkin has introduced a new menu which incorporates incredible espresso drinks that are low in calories as well as the introduction of a stronger brew of coffee customers that like very strong coffee flavor.à This new item suggestion which is our remarkable offering will incorporate our plate of mixed green vegetable menus. This green menu is also dunkinsway of promoting the culture of healthy living which has become prevalent among teens and young adults. Vegetables for the new plate of mixed greens menu will be sourced straightforwardly from the homestead in this way guaranteeing they are new and firm. Reference group/People: Reference groups is described by study.com (2016) as groups of people that influence individuals attitude or behaviour. Consumer behaviour is affected by reference group in the sense that consumers use reference points for learning attitudes, behaviour, and adapt these in their life. Reference groups influence product and brand purchases, particularly when the consumption is conspicuous in nature. Where a product is conspicuously consumed, the brand chosen may be influenced by what buyers perceive as acceptable to their reference groups. Take for instance Dunkin has a loyalty program popular among young people where customers purchase one of Dunkin gift cards and you receive perk points. The gift card is free there is no fee to join the program when you reach 200 points you can select a free beverage any size of your choosing. Dunkin has an app where you can also put the gift card on your phone so that you dont have to worry about losing the card. Through their app you can see all their special promotions, you can receive double points if you shop in their stores between specified hours or if you purchase a coffee with a bagel. You can also place you order through the app and pick it up so that you dont have to wait on line, you pay for your order through the app its that easy. Basically, this consumer behaviour can help Dunkin create a community of Dunkin consumers with non members eager to join and take advantage of the opportunities offered. Social class: Social class as an important determinant of consumer behaviour as it affects consumption patterns, lifestyle, media patterns, activities and interests of consumers refers to how income differences affects an individual consumer choices and behaviours. Although preferences regarding products vary between individuals Dunkin Donut will strive to make its beverages, snacks and vegetables the one of choice among its target market with emphasis on healthy eating choices which is evident in out green and vegetable menus. consumers purchasing is impacted by four noteworthy mental elements that are recognition, learning, inspiration and demeanors. My key products are: Vegetable menu, Strong coffee and espressos. We have a number of confectionaries that consumers can choose from. In promoting healthy eating choices, green and vegetable menus are being pushed to our target market. Positioning my Donkin Donut products will require an understanding of what consumers require in relation to product needs and satisfaction. Realizing what client needs are and what is expected to make enhanced and achievement items: Through research, as identified in my earlier work, we have recognized that consumers require choices in confectionaries and a collection of drinks when they stroll into any Dunkin Donut shop. Buyers additionally require an unwinding and agreeable feeling as they make the most of their dinner or lunch. For my target group, the above identified external influences will be considered using SWOT analysis to help position Dunkin as the confectionary and beverage shop of choice. SWOT analysis stands for Strength, weakness, opportunities and threat. This analysis will be used through the following: Strength:à The strength of Dunkin Donut lies in the culture and consumer behaviour of the target customers. New products will be introduced and developed to reflect our encouragement of healthy eating choices, roll out of new flavoured beverages and hot tea for our target market and seasons special beverages will be introduced. Through consumer research, Dunkin Donut can identify specific consumers who fall within our target market group and offer them specific products in line with the prevailing consumer need. Research questions will include consumers attitude towards new products. Once that has been established, Dunkin will work towards rolling out new confectionaries and beverages for our target market. Weakness: One identified external weakness of Dunkin Donut is its positioning in the minds of consumers. Donkin Donut is considered after Starbucks. We will therefore be using this social class identification to segment my target market. For example, Dunkin Donuts target client is who fall between the 18-45 age category earn between $30,000 to $70,000 yearly therefore, we will have added value services for consumers who can pay more. For example, a cup of Chai tea latte can come with added flavour or topping at extra cost for the consumer who can afford it. As such, Dunkin Donut will be positioned favourably in the minds of our target market. Social class for Dunkin Donut will simply reflect optional choices that will cost more only at the choice of the consumer. Opportunities: The opportunity that will be used to drive Dunkin Donut is its reference groups/people classification which will be used to position Dunkin Donut because we will aim to create a community of Dunkin Donut customers through the development of our app and rewards programmes. A platform will be created for consumers to share their experiences, favourite Dunkin confectionary or beverage with Dunkin representative monitoring interactions and offering freebies, birthday shout outs and get well messages as they are shared on the platform. Through this reference group creation, we plan to have ambassadors of Dunkin Donut just as Beyoncà © has the beehives. We can have a community of strong coffee lovers community. This group will cater for consumers who love the traditional coffee taste. Another external influence that will be used to position Dunkin Donut is the Threats which presents itself in form of health and safety department regulation and control of foods for consumption. Dunkin Donut will display its health department grade A classification on its window so that consumers are aware that Donkin Donut serves the best beverage. Another important threat is security, there is heightened tension in places where people are gathered, therefore, Dunkin Donut will have a good presence of security personnel to ensure the safety of every customer. In conclusion, the external factors identified for Donkin Donut can provide a platform for targeted consumer satisfaction which will provide Donkin an opportunity to deal with every client exceptionally because at the end of the day, we need every visit to the Dunkin Donut store to be a wow experience. References BlogSpot.com. 2016. Good study: Consumer behaviour of young people. Retrieved from: http://goodstudy110.blogspot.com/2010/10/consumer-behavior-of-young-people.html. 12 January 2017. Chan, S., February 2016. 3 External Factors that Influences Consumer Behavior. Retrieved from: http://www.yourarticlelibrary.com/consumers/3-external-factors-that-influences-consumer-behavior/12908/. 12 January 2017. Dunking donuts.2016. Dunkin donuts. [Online]. Retrieved from: https://www.dunkindonuts.com/dunkindonuts/en/coffee/didyouknow.html. December 9 2016. Strategy.com. August 2016. Effective Customer Needs Analysis: Focus on the jobs-to-be-done and see customer needs differently.
Friday, October 25, 2019
Changes in Rita and Frank in Acts One and Two Essay -- Educating Rita
Changes in Rita and Frank in Acts One and Two Nicola White The ways in which Russell portrays the changes and developments in the characters of Rita and Frank in Act 1 scene 1 and Act 2 scene 1 of Educating Rita The play ââ¬ËEducating Ritaââ¬â¢ written by Willy Russell explores the life of Rita, a twenty-six year old woman from a working class background, who is trying to find a new identity by becoming more independent, educated and cultured. Rita goes to the Open University and meets her tutor Frank. She is determined to learn from him and will not let anything step in her way. On closer analysis of Act 1 scene 1 and Act 2 scene 2 of this play and the changes in the relationship between Frank and Rita in these two scenes. When Rita enters Frankââ¬â¢s office at the beginning of Act 1 she is very talkative and excited. Frank is having problems with his life but he makes an obvious connection with Rita. In Act 2 scene 1 Rita returns from her holiday she is more mature and also widely educated and does not have to completely rely on Frank anymore. He does not approve of this and tries to become very controlling over Rita. In ââ¬ËEducating Ritaââ¬â¢ there are two acts. In the first act there are eight scenes and there are seven scenes in the second, fifteen altogether. This whole book is over a one year period and Frank and Rita are the only two spoken characters in the play. The scene is set at the Open University inside Frankââ¬â¢s office in England. This is effective because it shows you how the characters change but the setting will always stay the same. It shows the change more effectively. Frankââ¬â¢s office is very dark, there are a lot of books against the wall, a large bay window and a large painting Rita describes a... ...en in a dark office for so long. ââ¬Å"It hasnââ¬â¢t been opened for generations,â⬠Frank explains to Rita. At the end of Act 2 scene 1 Rita uses higher vocabulary words and recites a poem by William Blake. She explains the Frank how they covered Blake at summer school and Frank is a bit shocked but also disappointed that he cannot teach her Blake. Frank thinks more of Rita than just her tutor and friend, he has stronger feelings for Rita but she does not notice at all. Rita and Frank have become closer; the audience knows Frank has feelings for Rita although she does not. Ritaââ¬â¢s change in Character makes her more exciting and willing, but Frank seemed to like her better in Act 1 scene 1. Rita sees Frank as someone she an share things with in Act 1 but in Act 2 scene 1 she does not tell him she has a new flat mate or some other new things happening in her life.
Thursday, October 24, 2019
Josephine Baker: Racial Refugee Comes Home
One hundred years ago a star was born, but its light, like that of real stars, took many years to reach us. Josephine Baker, dancer, actress and singer, shone on the stages of France long before she was accepted here in her native country. Having escaped from the poverty of her early childhood, Baker became a legendary performer in France only to be dismissed by American audiences of the 30s. Her story, fortunately, does not end there, as the changing social climate led to Bakerââ¬â¢s eventual return and her efforts in the civil rights movement.Though it took decades, the ââ¬Å"Black Venusâ⬠finally claimed her place in the history of American entertainers. Bakerââ¬â¢s early family life was a world away from the life of glamour she was to later lead in France. Born Freda Josephine McDonald in St. Louis, Missouri in 1906, Baker was subjected to the racial prejudices of the times as a result of her mixed Native American and African-American origin. Sources vary on the ident ity of Bakerââ¬â¢s father, but the official version lists Eddie Carson, a vaudeville drummer, and Carrie McDonald, a ââ¬Å"washerwoman,â⬠as Bakerââ¬â¢s parents.As an infant, Josephine was taken by her mother to winerooms and vaudeville houses where her father performed (Haney 1981, p. 6). St. Louis had an important music scene at the time, and this certainly had quite an impact on the young Freda. Carson soon abandoned mother and child, and Bakerââ¬â¢s mother married another man, Arthur Martin, with whom she bore a son and two more daughters. Martin, often unemployed, could not support the household, and so Bakerââ¬â¢s childhood was spent cleaning, babysitting and waitressing.Baker describes working for the ââ¬Å"Mistress,â⬠a wealthy white woman, in her autobiography, where she was required to get up at five in the morning (Baker and Bouillon 1977, p. 3): ââ¬Å"There was coal to fetch, the stove to stoke, chamber pots and spittoons to empty, bed to make wo od to cut, the kitchen clean. â⬠She did manage to go to school, but then worked after school as well, sleeping in the Mistressââ¬â¢s cellar at night. Baker was only seven years old. Haney (1981, p.10) suggests that Josephineââ¬â¢s mother harbored resentment against her daughter, blaming her for the loss of Carson; perhaps this, along with the familyââ¬â¢s poverty, explains why Carrie McDonald sent her daughter to the Mistress. Josephine finally returned home after the Mistress was arrested for physically abusing her, but Josephine wound up living much of the time with her grandmother and aunt as her relationship with her mother deteriorated even further. Bakerââ¬â¢s feelings for the country of her birth were always to be influenced by the experiences of her youth in Missouri.In her autobiography, she recounts the story of seeing her neighborhood go up in flames and seeing a black man beaten when whites decided to avenge the alleged rape of a white woman in July of 1917. Upon leaving her house to find the conflagration, Baker said she thought she was looking at the Apocalypse (1977, p. 2). Jean-Claude Baker and Chase (1993, p. 30) reject Bakerââ¬â¢s claim to have witnessed the St. Louis race riots, arguing that she only learned the story later from others. In any case, such an event was to leave a lasting impression on Josephine.Not surprisingly, she was to leave St. Louis at a young age in search of a more promising future. In Josephineââ¬â¢s youth, a brighter future was not available to her through education ââ¬â she could only escape through marriage. At the age of only 13, Josephine married Willie Wells, a man more than twice her age (Baker and Chase 1993, p. 36). The marriage was illegal and short-lived (to be followed by five more marriages over the years), and Josephine was destined to return to her motherââ¬â¢s house. Her true escape came when she joined the St. Louis Chorus line, where she was an instant hit.Baker was soo n touring with vaudeville troops, performing skits. Though audiences loved Josephine, she faced racism in town after town, where she faced the Ku Klux Klan and segregation (Haney 1981, p. 29). Baker continued her rise to stardom, though, when in 1921 she landed a role in the Broadway production of Shuffle Along, despite original concerns that she was too dark for the part. As the show became a hit, Josephine made an enormous salary for the time. When the production came to St. Louis, Josephine performed before a mixed audience, but the blacks were restricted to the balcony seating.Josephineââ¬â¢s biological father, Eddie Carson, reportedly showed up to ask to be hired for the show, only to be rejected (Haney (1981, p. 39). Baker followed up her success with a role in The Chocolate Dandies in 1924 and became a legend in connection with the Harlem Renaissance in 1925 at The Plantation Club. The real turning point came later in 1925, though, when Baker made her debut in Paris with J oe Alex and the Danse Sauvage in La Revue Negre at the Theatre des Champs-Elysees. The audience loved Baker, who danced wearing only a feather skirt.From there, she went on to tour Europe and eventually star in La Follie du Jour at the Follies-Begere, often appearing with her pet leopard and dancing in a skirt made of bananas. She was to star in two movies, ZouZou and Princess Tam-Tam in the mid-thirties, by which time she was one of the highest paid entertainers in Europe (Official Site). In 1936, though, Baker was to be forcefully reminded of the barriers African-Americans were facing in her native country when she returned to the United States to star in the Ziegfield Follies.Unpopular with American audiences and critics, Baker was eventually replaced by Gypsy Rose Lee. In fact, Josephine met the realities of American racism as soon as she got off the boat from France, as she was refused a room in several New York hotels because of her color. Miki Sawada, Bakerââ¬â¢s maid at t he time, was with her and described what happened (Baker and Chase 1993, p. 191): ââ¬Å"I could not believe this could be the same woman I had seen in Europe, standing triumphant on the stage, showered with flowers.Here she was huddled before me on the floor, weeping. â⬠In publicity photos for the production, Baker was lit so that she would appear lighter. She wrote to a friend, ââ¬Å"â⬠¦be assured, if I want to make a telephone call in the street, Iââ¬â¢m still a negresseâ⬠(Baker and Chase 1993, p. 196). After the newspaper critics panned her performances, the show closed and Baker returned to France. Despite her experience in the thirties, Baker returned to America in the fifties and sixties to work to advance civil rights for people of color.The most famous instance occurred when Baker worked with the NAACP to protest segregation at The Stork Club. Animosity brewed as a result between Baker and gossip columnist Walter Winchell, which led to Bakerââ¬â¢s nam e being tainted in the Red Scare of the McCarthy era. Baker found other ways to combat racism as well, adopting twelve multiethnic children who came to be known as the ââ¬Å"Rainbow Tribe. â⬠The first of her children, a son, was an ââ¬Å"occupationâ⬠baby, a baby of mixed Japanese and Western race from Tokyo.Other adoptees hailed from Finland, Columbia, Canada and Israel (Baker and Bouillon 1977, p. 192-196). By the time of her death in 1975, Josephine Baker had accomplished more in her lifetime than anyone could possibly have imagined was possible for an African-American woman born at the beginning of the century. Not only did Baker manage to overcome the poverty and social limitations of her youth, she emerged as legendary entertainer, a champion of civil rights and a mother to so many who came from homes and situations as bleak as her own had been.Despite the many occasions on which her fellow Americans rejected her, Baker never gave up on her homeland and used her e xperiences as motivation to work toward a better society. The spate of biographies and the documentary of her life that have sprung up in the last two decades are a sign of the changing social climate and racial relations in America, as well as a sign of the longevity of Bakerââ¬â¢s legacy. Bibliography Baker, J.and Bouillon, J. (1977) Jospehine. New York, Harper & Row Publishers. Baker, J. C. and Chase, C. (1993) Josephine: The Hungry Heart New York. Random House. Biography. Available from: The Official Site of Josephine Baker, Josephine Baker Estate c/o CMG Worldwide [Accessed 19 October 2006]. Haney, L. (1981) Naked at the Feast: A Biography of Josephine Baker. New York, Dodd, Mead & Company.
Wednesday, October 23, 2019
Reflection Paper Indigenous Perspective Essay
I agree with Professor Acuna and his historical statement. Along with Linda Tuhiwai Smith, their interpretations of the colonization of the Americas has long since been scene as the rape of a country for itââ¬â¢s riches, resourced and land is evident. The impact of the Catholic Church (I am catholic) at this time in history was one of the most devastating blows to the indigenous peoples of America, and the beginning an effort to wipe their cultures and history form the global historical record. The pillage of gold and the exploitation of the indigenous people clearly funded the beginning of Europeââ¬â¢s rapid expansion leading up to the Industrial Revolution. Without the vast amount of gold and wealth taken from the continent, Europe would have taken much more time to amass its wealth and the economical ability to pursue colonization around the globe. It is the perspective of the authors from both readings that our history from the perspective of currently accepted research is flawed. They claim, from an ethnocentric focus, any research conducted by a non-indigenous researcher is to re-inscribe a Western view. I agree that to legitimate and be considered ââ¬Å"realâ⬠knowledge as they term it, such research should be from the perspective of an indigenous author. In addition, my perspective is that any non-indigenous researcher has to immerse themselves into the culture being studied. Smith especially argues that western research and critiquesââ¬â¢ are but the cultural assumptions by a dominant culture, namely non-indigenous Americans. I think that Acunaââ¬â¢s adamant declarations asserting his self professed socialist views; that there is ââ¬Å"insidious ethnic prejudice woven into the fabric of American cultureâ⬠, and that minorities with an emphasis on Chicano and African culture are in fact victims of American society seems to be eccentric, but it does have the indication of validity to it. It was interesting to note that Professor Acuna actually had to go to court, in order to in order to obtain a position at an Institute of American Higher Education. Perhaps this is one of the best examples of his view on ethnic prejudice. I does seem to me that our current views on the history of the Americas should be expressed from the view of the ethnic culture that experienced it. What we read in grade school history books, does not tell us the perspective of the people who actually experienced colonization and its effects. The Mesoamericanââ¬â¢s were nearly wiped out and their cultures were devastated. These interpretations are clearly lacking. We are taught our history through rose-colored glasses that obstruct our vision of the destruction, enslavement, and rape of the early Americas through colonization of South and Central America. We are not taught that the cultures were largely wiped out by disease spread be their conquerors, or that the entire history of their culture was put to torch by catholic priests. Very few of the documents written by scribes of those cultures survived and exist today. What does exist is an enigma.
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